Your cart (0)
Your cart is empty
Tax included and shipping calculated at checkout
Our roots
"...It all started with my grandparents' love for the countryside. From a simple plot of land, they created a world that has become a part of me: a refuge, a time machine, and the place where my most precious memories reside.
Those places are carefree summers, playing in the dirt and racing with lizards. They are the sound of crickets on starry nights and the scent of rain after a summer storm. They are homework done in the shade of the trees and first barbecues with friends. They are the patience of my grandmother teaching me to cook and the days spent falling asleep next to my grandfather and dad on the tractor.
Today, every tree, every olive, every clod of earth is not just a product, but a piece of life lived. It embodies the love of my grandparents, my childhood, and today's commitment to preserving this heritage together with my family.
This isn't just a desire to tell our story, but to meet those who, by choosing our products, share the same values: love of nature, authenticity, and a connection with the people who have passed it all down to us. What we bring to your table is made of simple and authentic emotions, just like those that gave birth to it all..."
Heartfelt dedication to my grandparents, Maria Benedetti and Mario Lapucci, who would be happy with all this.
Lorenzo
Our lands
Loppiano
Ancient well
Olive groves
Washhouse
Tradition that innovates
Innovation and research
While maintaining a family-run, artisanal feel, our company has chosen to focus on innovation as a guarantee of quality. The olives are pressed immediately after harvest, preserving their freshness and avoiding long waiting times or transportation that could compromise their quality.
Each stage is meticulously managed: from storage in ventilated bins that keep the olives fresh, to dry cleaning that carefully removes stones, leaves, and soil, to washing with constantly renewed water and air drying.
The heart of the process is the variable-speed knife crusher, which allows for 52 different processing modes in real time , adapting to the cultivar type, the condition of the olives, and climatic conditions. Processing maintains a temperature of just 2°C, with nitrogen injection to minimize oxidation. The vertical, controlled malaxation allows for true cold extraction: temperatures always below 27°C, short processing times, and nitrogen saturation. Immediate filtration and rapid bottling protect the oil from any risk of alteration.
Innovation, however, doesn't stop at the mill. In our fields, we experiment with next-generation natural fertilizers and low-impact pest control protocols, closely aligned with organic principles, to respect the plant and the soil without sacrificing quality. We're also in the process of planting new native cultivars, selected both for their sensory qualities and their ability to produce oils with a unique and still little-known flavor.
Thus, innovation begins in the land and reaches the bottle, combining tradition, research, and respect for the environment to bring to the table an extra virgin olive oil that preserves the authenticity of the past and the vision of the future.
-
Why
We believe that extra virgin olive oil shouldn't be an anonymous commodity, but a living food, capable of educating about quality, protecting the land, and creating a conscious connection between those who produce and those who eat it. In a world that has simplified everything, we want to bring complexity, care, and responsibility back into everyday choices, starting with what we put on the table.
-
Mission
We produce Tuscan extra virgin olive oils on a small scale, working in harmony with the rhythms of nature, the plant, and the soil. All our agronomic and production decisions are geared towards true quality, plant health, and environmental protection, with the goal of making each bottle not just a product, but a tool for educating people about taste and quality.
-
Vision
We imagine a future where Italian extra virgin olive oil is chosen not out of habit or price, but for awareness, culture, and its positive impact on health, the environment, and local communities. A future where true Made in Italy isn't a label to be defended, but a responsibility to be demonstrated every day, from the land to the bottle.
Verde d'Arno is part of the Rural and Organic District of Valdarno di Sopra
Verde d'Arno is a member of the Valdarno di Sopra Rural and Organic District , an organization that brings together farms, producers, and institutions committed to protecting the land, biodiversity, and a truly sustainable agricultural model.
Being part of the District means working within a conscious agricultural community , which values native cultivars, the historic landscape of the Valdarno, and production that respects natural cycles, people, and the environment.
For us, the District is not a formal label, but a context of responsibility and vision :
A place where extra virgin olive oil is born as a direct expression of the territory, its history, and the daily work of those who cultivate it.
Being part of the Valdarno di Sopra Rural and Organic District strengthens our commitment to:
- a transparent and local agricultural supply chain;
- the protection of soil, landscape and biodiversity;
- the promotion of quality, non-industrial agriculture;
- an oil that tells the story of the Valdarno, not only in its taste, but in its values.
Beyond tradition
Verde d'Arno was born from respect for tradition, but grows through research, measurable quality, and innovation.
Because the authenticity of Tuscan taste is not something to be preserved, but to be developed."
Lorenzo Cianfanelli , Owner of Verde d'Arno Farm